A lot of people yearn to get into the wine business, where aside from the pretty hard work (winemaking is not romantic, only drinking wine is), a life of good food, good wine, travel, and mostly beautiful surroundings carry the day, pretty much every day. It’s rare, however, to find someone who leaves it. Carta Coffee Merchants Founder Scott Burr is one of those people.
A longtime member of the wine industry, Scott grew up in a agriculturally focused family that had grown grapes and farmed its Northern California land for generations. Always interested in wine and winemaking, Scott eventually got a degree in enology from Fresno State before embarking on a 20+ year career as a consultant in the California wine industry, mostly in Sonoma
Yet, for Scott, something was missing and he yearned for a place he could plant his feet on the ground and get back to what really interested him: farming. It was on trips to Hawaii that he had started to gain interest in coffee, in particular, the coffee grown in Kona, and he eventually bought an abandoned coffee farm. Working with the region’s top consultant, third generation grower and coffee guru George Yasuda, Scott started planting new coffee plants, and Nolyssa Coffee Farm was born.
Carta Coffee Merchants, Scott’s new brand, is a small-production coffee grower/roaster where everything is done the old fashioned way, from hand-tending of the orchards to how the beans are processed and finished. Maybe not the easiest way to do it, but it makes for very good coffee, and along the way Scott has realized his dream to get back to the land in a way that stimulates not just his mind and bloodstream, but also his sense of well-being.
So, what makes Kona coffee one of the world’s most sought after cups? Or, more importantly, what makes someone give up a career in the wine industry to start a coffee farm in Kona on the Island of Hawaii? We visited with Scott at Alyssa Farms on April 20th for a firsthand look and taste. Here's the permanent link to our show. Or, cut and paste this link: http://www.iheart.com/show/209-The-Connected-Table-Live/?episode_id=27500317
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