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GEORGES DUBOEUF BEAUJOLAIS NOUVEAU EST ARRIVÉ!
Nouveau Cirque 2010
The third Thursday in November marks the annual arrival of Georges Duboeuf Beaujolais Nouveau. Targeting 25- to 35-year-old wine drinkers and widespread media coverage, our events team createdNouveau Cirque 2010, festive circus-themed parties in four cities with acrobats, aerialists and other performers delivering the 2010 Nouveau. In a dazzling aerial performance, a trapeze artist delivered the wine to the actress and model, Molly Sims, as part of Duboeufs New York media event. Our national publicity campaign and social media outreach generated over 450 million media impressions.
Peace Love & Beaujolais Nouveau 2009
Celebrating the 40th anniversary of the movie, Woodstock, roving groups of Beaujolais loving hippies in tie-dyed Georges Duboeuf branded T-shirts staged sit-ins leading up to the wines arrival in New York City and Miami. A caravan of decorated hippie vans delivered the first cases of wine to Sip-Ins for the media in each city. Food drives in association with Georges Duboeuf restaurant and retail accounts benefited local food banks in each city. National publicity and social media campaigns generated over 210 million media impressions.
Beaujolais Biker Brigade 2008
Motorcades of more than two dozen chefs on motorcycles, joined by members of the Harley-Davidson Hog Clubs, roared through Lower Manhattan in New York City and down Ocean Drive in Miami Beach to uncorking ceremonies in each city. National media coverage generated over 9 million media impressions.
GEORGES DUBOEUF VINTAGE OF A LIFETIME MEDIA TOUR
To generate buzz for Georges Duboeufs outstanding 2009 Beaujolais Crus and Beaujolais-Villages, our publicity team organized a media event in New York, and a Vintage of a Lifetime national media tour in four cities, a satellite media tour in 26 cities, and sample drop to 200 national wine critics and writers.
ITALIAN WINE MASTERS
Italian Wine Masters is a collaboration among the Consorzi Brunello di Montalcino, Chianti Classico, Nobile di Montepulciano and Conegliano-Valdobbiadene Prosecco Superiore. The annual trade tastings in different U.S. markets feature more than 120 producers from the four D.O.C.G. regions with more than 1000 trade and media attendees. We helped launch Italian Wine Masters in the U.S. and handle all event management and production, website development, and trade and media outreach.www.italianwinemasters.com.
CONSEJO REGULADOR D.O. TORO
2011 launches the first U.S. initiative to promote the wines of Spains D.O. Toro. Activities include seminars and trade tastings in New York, Chicago and Los Angeles with a support publicity campaign.
VINOS DE MADRID
Annual trade seminars and trade showcase tastings help raise awareness and generate important business contacts for the producers of D.O. Madrid.
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GRAN DUQUE DE ALBA COFFEE BAR AT TALES OF THE COCKTAIL
Our events team developed and produced a branded Gran Duque de Alba brandy and coffee bar at the annual Tales of the Cocktail in New Orleans for trade attendees and media, generating over 100 people each morning. Activities included a sampling bar and Gran Duque de Alba coffee drinks created by mixologist Meade Kincke.
FRIDA KAHLO TEQUILA AND ROBERTO CAVALLI VODKA
Working with the brands Miami-based importer, our publicity team managed a national trade and consumer media campaign to generate awareness for these two premium spirits, including coverage in USA Today, The Wall Street Journal, The New York Times, The Miami Herald, Los Angeles Times, Food & Wine, among other outlets.
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Cleanseas is a sustainable aquaculture farm based in southern Australia. Our publicity team managed a social media campaign to generate awareness and entries for Cleanseas inaugural East-Meets-West recipe contest for chefs. Media coverage reached an audience of 17.5 million.
SHARE: A SECOND HELPING OF LIFE – All Female Chefs Fundraiser
SHARE is a not-for-profit organization that provides educational materials, support services and community outreach to help women with breast and ovarian cancers. A Second Helping of Life brings together more than 20 female chefs, celebrities and dozens of beverage companies who donate their services and products to create a festive menu for this walk-around tasting which raised more than $400,000 in 2010. www.sharecancersupport.org. Media coverage included segments on WNBC Nightly News, WPIX TV and WCBC-TV.
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