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Archive for January 2018

Prosecco’s Enore Ceola, Managing Director & CEO, Mionetto USA

Prosecco's Enore Ceola, Managing Director & CEO, Mionetto USA
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Sales of Prosecco, the sparkling wine produced in the Veneto region of Italy, are bubbling.  According to Vinexpo CEO Guillame Deglise, “Sales of Prosecco will surpase 412 million bottles by 2020, as the sparking wine tases over from discounted Champagne.” (The Drinks Business, March 2017). Many years ago we took on the responsibility of promoting Prosecco in the USA. It was tough sell!  Now days, bottles of Prosecco are flying off the shelves. So, what caused the sure in Prosecco’s popularity? We discuss Prosecco’s appeal with Enore Ceola, CEO and Managing Director of Mionetto USA, who has had a large role […]

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